First Aperol Spritz
Light, refreshing, stylish & Instagrammable – the Aperol Spritz has become a zeitgeist lifestyle drink that’s bang-on trend for the aperitivo renaissance and our booming trend for social patio culture. Over 300,000 glasses of Aperol Spritz are served daily in Northern Italy alone, for goodness sake!
Jan 47 min read
First calvados
There is a fabulous legend around how the name calvados first came about...
Dec 17, 20258 min read
First Jägermeister
Jägermeister is herbal hell for some and party central for others. A spirit that is simultaneously described as a liqueur, a digestif, a medicine and a student rite of passage. As a drink, it’s intriguing and confusing in equal measure. It doesn’t have a trendy bottle, its name is hard to say, no one is 100% sure what’s in it and its history comes with a hint of Nazism. Curious to know more?
Nov 29, 202511 min read
First wine cork
How and why did a bit of tree bark start being used for closing wine bottles? And who was the first person to think it was a good idea?
Oct 16, 202511 min read
First drinks ‘toast’
Where did the ritual of the drinks toast come from? And why is it named after a burnt bit of bread?
Sep 28, 202510 min read
First 0,0% ABV beer (alcohol-free)
This is the story of the first 0,0% ABV beer, commonly known as ‘alcohol-free’.
Jul 28, 20257 min read
First decaffeinated coffee
Who would have thought a product as wholesome and seemingly innocuous as decaffeinated coffee would have such a strong Nazi subplot?
May 11, 20259 min read
